The platform is rolling out a updated setting that allows them to cut down on the amount of AI-created content appearing in their timelines. This initiative comes as the platform disclosed that it currently hosts over 1 bn AI videos.
Testing and Rollout
The new functionality is being tested over the coming weeks before a full-scale release. This development aligns with a surge in AI content, driven by recent AI video creators.
AI Proliferation Online
It has been noted that approximately one in 10 of the quickest rising video streams on a popular video site primarily display clips produced artificially. A considerable share of this content is classified as low-quality AI content, a phrase for inferior, mass-produced content that is typically absurd or dreamlike.
“We know from our community that a lot of users appreciate content made with AI tools, including computer-generated images to science explainers, and we intend to provide users the option to increase or decrease of that, depending on their own choices,” commented a company executive.
AI on the Platform
TikTok announced that there are now over a billion videos on its app tagged as AI-generated. Overall, in excess of 100 million videos are uploaded to the service each day, making AI content a limited percentage of its overall inventory.
User Control Features
Users will be able to reduce or increase the amount of AI content they watch by accessing the content preference feature in the platform and picking AI-made media. Other topics that currently be adjusted under the filter encompass politics, fashion, aesthetics, and choreography.
Platform Guidelines
TikTok’s guidelines mandate users to tag “realistic” AI-made content, and it bans dangerous deepfakes of celebrities or emergencies. Any authentic-looking artificial content that is unmarked can be removed under its community policies.
Additionally, the service will henceforth apply an AI-generated label to content made using its own AI tools, or detected by an industry-wide initiative for spotting AI-generated material. This step is intended to help prevent users from attempting to bypass the labeling process.
Educational Initiatives
The company is also introducing a $2 million educational fund for experts and institutions to develop educational content about using AI responsibly. This initiative will assist charitable organizations specializing in teaching coding and technology.
Moderation Strategy
TikTok has defended its safety measures, following debate over intentions to lay off hundreds of content moderators in the United Kingdom. It is planning to eliminate 439 jobs in its user protection team in London, with worker representatives and online safety experts voicing alarm that staff are being displaced by machine-led review.
A company official stated that human moderation would remain essential, but AI can shield workers by removing the most harmful content before it has to be seen by humans. The platform announced a 76% decrease in shocking and graphic content reviewed by safety staff over the last 12 months due to reliance on its AI tools.
It is vital to balance staff and AI to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to limit contact with dangerous material as quickly as possible, which is where a lot of the machine support is really helping us work at speed.”
